July 2024
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The new Fresh wipes are gentle like mother`s hug  and  just like that is our campaign with which we launched a new Baby Fresh line of wet wipes in parks and kindergartens, in ranches and bags, in children’s rooms where one dreams peacefully, in strollers and suitcases for travel!

We enjoyed this “journey” from the first step – designing a name for the segment within the new Fresh category of wet wipes, through packaging that will clearly visually distinguish Baby Fresh in all levels to the communication position of the brand and its market placement.

With clear functional benefits on the packaging, bright colors and recognizable lovely motifs, we addressed all mothers and provided them with support and security in their choice: from “newborn” mothers to more experienced ones, with older children.

For the sake of a clear positioning within the point of sale, effective POS materials have been made, and all marketing activities together complete one refreshingly beautiful and cheerful story: gentle just like mom’s hug!

CIPIRIPI – a sweet that never goes out of fashion

There isn’t anything sweeter than campaigning for a brand we ourselves simply love. Since 2018, Cipiripi is "home again", i.e. it is 100% owned by the company “Paraćinka” from the city of Paraćin. This brand has been present on the market for decades, but for...

Meggle fruit kefir

From packaging to shelf Since the very moment it arrived in the market-place, Meggle kefir has been building brand awareness as a drink that is pleasant for our body and contributes to vitality. On the market, it is a leader in its category. We now...

Award for packaging design

We are extremely proud of the joint success of Distillery Lazar and New One Agency, which was accomplished at the 86th International Agricultural Fair in Novi Sad. Among the great competition, our joint efforts and creative energy were awarded with a certificate with the title...

Top 5 Social media trendova za 2018. godinu en

Već godinama srasle s našim doživljajem stvarnosti i svakodnevice, glavne društvene mreže toliko su  snažno ustoličene da kada kažemo „Top 5“, svi znamo na koje se mreže misli i ta lista se nije menjala već duže vreme. Ipak, ono što se iz godine u godinu...

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