GENTLE LIKE MOTHER’S HUG
The new Fresh wipes are gentle like mother`s hug and just like that is our campaign with which we launched a new Baby Fresh line of wet wipes in parks and kindergartens, in ranches and bags, in children’s rooms where one dreams peacefully, in strollers and suitcases for travel!
We enjoyed this “journey” from the first step – designing a name for the segment within the new Fresh category of wet wipes, through packaging that will clearly visually distinguish Baby Fresh in all levels to the communication position of the brand and its market placement.
With clear functional benefits on the packaging, bright colors and recognizable lovely motifs, we addressed all mothers and provided them with support and security in their choice: from “newborn” mothers to more experienced ones, with older children.
For the sake of a clear positioning within the point of sale, effective POS materials have been made, and all marketing activities together complete one refreshingly beautiful and cheerful story: gentle just like mom’s hug!
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